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Logo
Development Services
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Every organization needs
a symbol by which it is
identified. Why? For an example, look at the major automobile companies.
When you see a logo symbol on a car - you immediately know who made
it. Each one is an advertisement for the company that produced
it. Regardless of whether yours is a home-based business,
philanthropic organization, for-profit or not-for-profit, big or small -
it's necessary to have a symbol, instantly identifying you to your
clientele.
Clients, customers, or patrons
- seeing your Logo - will immediately select your mail communications from
among others. That little image says, "Hey! It's
me!" While anyone can have T-21 develop a Custom
Logo - sometimes there is a need for one at a very low price.
One of our customers convinced us of this:
IDENTIFYING
YOURSELF - INEXPENSIVELY.
Problem.
A new small business owner needed a logo but couldn't spend much money.
She contacted T-21
to see if we could help. Until then, T-21
had routinely produced only Custom Logos.
Plan. Her Team
Manager (TM) noted that we had a lot of stylistic graphic logo prototypes
that were nice images, but never used in actual production. The
TM showed her some of these and she selected one that she liked.
He told her we would put her business name on it and sell
her use rights for a very low price - plus give her the option
to choose a different color scheme for it, if she wanted.
Results. She loved the idea and uses the logo to
this day.
New T-21
Service. From working with this
customer, T-21's Semi-Custom Logo service was born.
We started by developing some of our
previous, unused Logo drafts and then continued to create new ones.
Now, our Semi-Custom
Logo Teams routinely take
basic designs in our Galleries and modify them with customers' organizational names
and changes to font, color scheme, and other elements - then sell
use rights to
the resulting unique images at very low prices.
Amazingly, a stock logo with a new name on it and changes
to color, font and orientation can appear entirely different from any
other.
Semi-Custom
Logos is an Economical Service That Just Works.
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Every
organization needs a Logo for instant recognition.
While T-21's Semi-Custom Logos are very
inexpensive and flexible, they can't meet every need. Sometimes,
a totally new, custom design is needed. Following is one example:
IDENTIFYING
YOURSELF - IN A TOTALLY UNIQUE WAY.
Problem.
The General Manager (GM) of a fast-growing furniture chain
contacted T-21 and expressed a need for a new logo.
He said that, when the chain started, there was only one store,
operating on a shoestring budget. He said, "Our
current Logo is just the initials of the owner in blue
italic letters. Now, we want one that imparts a
certain feeling. We've tried a few local artists, but
didn't like any of the sketches. Can you help?"
Initial Work. His T-21
Team
Manager (TM) asked him to send copies of the sketches that
they had previously rejected, along with notes on what they did and didn't like
about them. He also asked for notes, by all concerned, of
what they'd like to see in a Logo, even if it was a vague
description or a comparison to something else they'd seen.
The TM invoked a small Logo
Graphics Team for the project. When the material was
received, the Team pored over it and noted design ideas.
Then they generated a number of rough sketches and sent them
to the GM for guidance. After the sketches were
narrowed down to two, they set to work, changing them, according to the
suggestions from the company's Review Committee.
Action.
The
two sketches were developed in color, refined, and sent to the
customer. In just over a week, the GM notified us of
their
choice. The Team refined that image and returned a
color drawing of the proposed final draft.
The GM responded quickly,
saying it was approved by everyone in their Review
Committee. They requested that the images be made
available in formats for their Web Site, printed materials,
and advertising.
Results.
Six
months after the new Custom Logo was designed, the company had
integrated the image into their Web Site
and placed it on all advertising, buildings,
and trucks. "It was amazing," he said,
"that customers came to recognize it in such
a short time."
As T-21 has worked with
the store chain on other projects over the years, the company
has opened two more stores and has plans for three more.
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