EDITING and
PROOFING

Your Written Material's  Quality,  Precision, and  Brevity  Says
as Much About You as the Information You Provide.
 

WHY EDITING SERVICES ARE NEEDED.

The key to getting your message across is Effective Communication.   T-21's professional Editing hones content for effectiveness.   Readers don't have time to struggle with vague, incomplete, or wandering text because they're bombarded, daily, with hundreds of messages and advertisements.   Your message must be carefully crafted to make it special.   Your communication must be  clear,  concise, and  to-the-point.   T-21 will get you there.

    Following are some key Editing points:

 
1.  COMMUNICATE CLEARLY.

Editing promotes good Communication, getting your information to your audience more effectively.  It allows you to:
 

Catch the ATTENTION of Your Target Audience
	INTEREST  Them in Reading / Hearing More
		MOTIVATE  Them to Action

  

2.  IDENTIFY WITH YOUR AUDIENCE.

People who are very knowledgeable about a subject don't have the same perspective as people lacking that background.  Writers, assuming too much, can lose a vital first-connection, failing to make readers think, "That's how I feel;  that's my problem;  that's what I need."

It takes Training, Expertise, Practice, and a real Outside Perspective to achieve success.   While capturing the perspective of your readers sounds simple - it's not, in actuality.   But, T-21's Editors will come to your subject with this perspective and they will apply their Training and Expertise, to help you achieve your goals.
 

3.  MAINTAIN INTEREST.

You can still lose them - even if the vital first connection with your audience is made - unless you present a succinct, logical, compelling presentation.  T-21 Editors are experienced professionals, trained to:  Identify  with your Audience,  Lead  them in a rapid, logical manner, and  Motivate  them to action.
 

4.  UTILIZE EDITORS with TRAINING and EXPERIENCE - Like T-21.

T-21's Writers have sharpened their skills with education and continual experience.   As with all T-21 services, you can utilize their expertise - when you need it and only for as long as you want it.   When you don't need it, your work costs are zero.   What could be better?
 

For T-21 Examples of how Editing can help, click:
 Editing Service Examples

 

 
WHAT  T-21 EDITING   DOES.

T-21 Editors re-organize and sharpen existing text to make it more:  Concise,  Logical, and  Compelling - without altering the intended meaning.   When finished, your T-21 edited message will always encourage:
  

 
CAN YOU  EFFECTIVELY EDIT  YOUR OWN  DOCUMENTS?

No.   When you compose something, you automatically lose your objectivity in editing it - since you have the same perspective and biases with which you wrote.   A T-21 Editor brings expertise, an 'outside' point-of-view, and a fresh approach to your message;  most successful politicians and entertainers have editors for this very reason.

T-21 Editors do nothing else but edit, all-day, every day, so they are extremely proficient at honing and structuring text - producing professional finished works in a fraction of the time it takes others. 

It's more efficient and cost-effective for you, since you only pay for the Editor's actual time on the job you authorize - then your costs drop to zero.
 

You Concentrate on Your Main Work,
T-21 Editors Concentrate on Theirs.
That's Efficiency!                

 

 
BENEFITS OF T-21 EDITING.

Quality enhances your effectiveness, reflects well on you, and helps you accomplish your goals.   It makes "dollars and sense" to hire an on-call Editor from T-21 only when you need one.   Whether you are writing for the general public, customers, your boss, or a board of directors - there's no substitute for expertise.

 
HOW THE T-21 EDITING SERVICE WORKS.

T-21 gets your jobs done correctly, on time, and at the guaranteed cost rate.   The Editing process always starts and ends with your Team Manager (TM), who is your only point of contact at T-21.   Your personal TM  receives your documents,  forms your Editing Teams,  and ensures that high-quality results are delivered to you on-time and on-budget.

It's simple and effective.   Your Team Manager forwards an Edited Draft of your document to you in the format you specify.  Then, they work with you and your Editing Team on any changes or additions, until you approve a Final Draft.

 
EDIT WHAT TYPES of DOCUMENTS?

T-21 edits almost anything.   Here's a small sampling:
 

 
COSTS and EFFECTIVENESS of  T-21 EDITING  SERVICES.

You'll always gain from professional review by trained, experienced experts, with the necessary outside perspective - as well as from the time and cost saving advantages they bring.   You must weigh the small costs of professional editing against the large impact a well-written message can bring.

     Some 'rule of thumb' average costs are:
 

GENERAL REVIEW and ASSESSMENT.   Complete document Assessment Review and Recommendations for further action (if any is needed) averages $14 - $19.*   PROOFREADING.   Proofing Review (for grammar, word-usage, sentence structure, spelling, and punctuation) and Recommendations for changes range from $18 - $27.*   MODERATE EDITING.   Editing (re-writing), utilizing the majority of original text and structure, averages $27 - $34.*   SIGNIFICANT RESTRUCTURING, EDITING, and REWORDING.   In-depth Editing, requiring extensive work, may start at about $32 - $49.*    _____________________   * Per Iteration of each Average / Normal page (66 Lines, Double-Spaced, Arial 12 font.)

 
T-21's Editing services are billed on our standard 'Completed Work Minute' (CWM) basis;  (for more on this, click:  CWM).   Estimates are based on the availability of information, length of text, target audience familiarity with the subject, and complexity of subject matter.  All estimates are only a basis for initial Billing Purposes;  charges will accrue from the actual CWM's expended.   For more on T-21 Charges, click:   T-21 Payment Policy.   For a listing of Departmental Rates, Click:  T-21 Rates.    (CLOSE ENSUING PAGES AFTER VIEWING).

 
EXPLORE, THEN TRY  T-21 EDITING  HELP.

It costs you nothing to explore T-21's services.   Look into it and think about it.   If you see potential benefits of T-21's Editing services for you or your organization - just  CONTACT T-21 - then, you can decide if it's right for you.   Remember - you can always  try  a little, then  use more,  use less, or  cancel it - no problem.   You are always in charge.

Remember - you can use T-21's Editing Service whenever you need it;  when you don't, it costs you nothing.
 

We're Here to Help.
 
 

Thank You for Considering T-21.