TESTING:
Products and Services

 
Many Products / Services Fail in the Market
Due to Lack of Comprehensive Testing.
 

VALUE of  T-21's PRODUCT and SERVICE  TESTING SERVICE.

"First Impressions Are Lasting Impressions."   Inferior products or services create negative attitudes about an organization that can take years to overcome.   Have you ever:

• Bought an inferior product, only to wonder, "How did this ever get to market?"

• Seen manuals so badly written, you couldn't figure out how to use the item?

• Used a service so poor that you asked yourself, "How do they stay in business?"
   

Rushing to market with inadequate testing often causes these cases.   Regardless of the reason - the adverse aftereffects can last for years and can cripple an organization.

People have long memories:  "Once burned, twice careful".   In other words, it's far more difficult (and more expensive) to overcome a negative bias from an unsatisfactory product or service than it is to do it right in the first place.

T-21 designed this service to help our customers avoid Product and Service failures.   Our Teams'  thorough, reliable, and unbiased Testing and Evaluation will provide vital feedback on any Product or Service - existing or proposed.

Help your Products or Services be the best they can with T-21.   In addition to your own testing, T-21's Testing and Evaluation is essential to help you make solid, cost-effective decisions.   Why?   Because, when someone is intensely involved in a product's development, they grow too accustomed to it, and are unable to view it as users will.

 
THE  PRODUCT or SERVICE TESTING  PROCESS.

T-21's Product / Service Testing and Evaluation services are extremely flexible in design and execution and will conform to your specific needs.   The value of Product / Service Testing and Evaluation is that an unbiased party - your T-21 Test Team - approaches it just as your customer would.   That, alone, often yields a goldmine of information, not previously apparent.   When completed, you can proceed with confidence.

T-21 tests products or services only after a comprehensive Testing Plan is approved.   This ensures that every pertinent aspect is examined in "near-real-world" conditions.   Prototype products and services are process- or function-mapped, then examined by our Teams.   In addition, you can opt to have us perform outside Consumer Group Testing with simulated modeling.

 
COST-EFFECTIVENESS of  PRODUCT or SERVICE TESTING.

One poorly performing product or service can discredit your organization and cripple future efforts.   When you sell a Product or Service, your reputation is on the line.   As we said earlier:  It's more expensive to overcome a negative bias from a deficient product or service than it is to do it right, initially.
 

It's important to have an objective outside source, like T-21, test your Product / Service in Laboratory and / or Consumer environments.   Of course, you must do all you can to ensure that design is executed properly and QA controls are in place.   But, when the T-21 internal and outside testing are complete, you can make better decisions and take action with confidence.
 

For an example of how this Service can help, click:  
Testing Example

 
HOW  T-21's PRODUCT and SERVICE TESTING  WORKS.

• SERVICE TESTING.   T-21 can help you with our Team-based testing or we can implement outside Consumer testing - regardless of whether yours is a Plan, Prototype, or currently In-Use.
   

• PRODUCT TESTING.    T-21 Teams can perform tests of Existing or Prototype products, by simulating the same conditions that your end-users will experience, including user-manual validation.   Following this Team testing, we can optionally execute tests with actual end-user groups.   When testing is complete, you'll receive a summary of test results, noting all findings, including T-21 staff comments and recommendations.

In either case, you can start a Test program by  CONTACTING T-21, then your T-21 Team Manager (TM) will discuss your needs with you.   Your TM may request any needed information from you, including descriptions, designs, prototypes, products or manuals.   On your approval, a Test Team will be assembled and immediately go to work.   Your TM will monitor the testing and report the results to you.

 
COST of  T-21's PRODUCT and SERVICE TESTING.

Listing general cost ranges¹ for Product Testing is difficult, due to the many variables involved (product / service type, stage of development, purpose, and target audience).   For Products requiring a normal end-user to receive, set-up, and use all features within 15 - 30 minutes, T-21 staff testing and reporting should range from 8 - 17 hours.

Testing of Products that require more corrections or take end-users longer to learn / execute will require proportionately more Testing time.   Additional tests on actual target audiences will increase staff time significantly.

 
EXPLORE  T-21's  PRODUCT and SERVICE TESTING - then DECIDE.

It won't cost you a cent to explore this Service with a T-21 Team Manager (TM).   Just  CONTACT T-21  and your TM will work with you to develop a program to meet your needs and budget.  Then, if you think this T-21 program can help, your TM will  assemble your Team,  monitor progress, and  deliver the results  to you.
 

This Service Is Efficient  
and Very Worthwhile.

Thank You for Considering T-21.