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Problem.
A man contacted T-21 with an interesting
situation. He had developed a home-based mail-order business,
outside of his full-time job. "I want to retire and concentrate on expanding
my little business," he said, "but the state and city here impose a heavy tax burden on small businesses.
I'd like to move to a more tax-friendly area with a climate and
amenities I like." His problem was
getting information about alternative locations that he might
like and
that imposed a reasonable tax burden.
Action. His T-21
Team Manager (TM) appointed a small Research Team
that identified which attributes of a new location were
important to him, and collected information about his business, financial condition, and livability preferences.
They researched state and local tax laws, climate data, cost-of-living, crime indexes, and other
data, then compared these to the owner's wishes.
After narrowing the search to three locations - the Team
sent him a report, outlining their findings.
Results. He reviewed the information,
sent by his Team, and visited the three recommended areas.
During his site visits, he became especially excited about one of them and
moved ahead with retirement plans - selling his current home to relocate
there with his business.
His TM
inquired if he had considered a Web Site for his business. After discussion, he
asked that T-21 construct a new Web Site.
Eighteen months after
relocating, he told his TM
that he was very satisfied with his new surroundings. He
said that over 40% of his
business revenue comes from the Web Site, and ended by saying, "I never knew much
about the Internet, but now I love it. I owe you
all a debt of gratitude for your help."
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