MARKET
RESEARCH

T-21's  MARKET RESEARCH  Service Provides Information About Competitive Product or Service Markets, to Help You Optimize Your Offerings.

Don't Risk Your Time and Money - Without Having
Solid Market Information Beforehand.
 

SERVICE DEFINITION:   MARKET RESEARCH.

"Invent a better mousetrap and the world will beat a path to your door."   Unfortunately, this is no longer true, as there's now a worldwide blizzard of products and services, competing for customers.   Before risking any money or time on a Market venture, you need to know:
 

 
You need Market Knowledge to make sound decisions about  Product Designs / Changes,   Market Channels,  and  Promotions.

T-21's Market Research Division supplies information about the market you're in - or one you propose to enter.   It's all about helping you offer the  Right Product / Service  at the  Right Price  for your Target Group.   And to do that, you need information.
 

T-21 can help.

 
VALUE of MARKET RESEARCH.

If you doubt the value of good Market Research - just look at the trail of failed ventures.   Billions of dollars have been lost in ill-fated attempts.   While T-21 doesn't recommend breaking your budget for unnecessarily extensive Market Research, we do recommend a meaningful effort, proportional to your risk of losing time and money.   This is because:

It's Better to Spend a Nickel on Market Research than
Lose a Dollar on a Failed Product or Service.
 

Market Research can improve your prospects for success by providing information about the arena you're entering.

Entering a market without this information is a like wandering in a dark maze, full of dangers.   Market Research helps light the way.   Regardless of your level of need or the size of your organization, T-21 can help.

No single tool, including Market Research, guarantees success for a Product or Service because many factors affect viability, including:  Buyer Need,  Saturation,  Price,  Competition,  Distribution Channels,  Promotional Effectiveness,  National / Local Economies,  Market Timing,  and  Trends.
  

For examples of how this Service helps, click: 
Market Research Examples
 

 
HOW T-21's MARKET RESEARCH SERVICE WORKS.

T-21 can help you with the Market Research you need.   The first step is to  CONTACT T-21.   Your T-21 Team Manager (TM) will help you explore this service for your organization.   Your TM will help develop a plan to deliver the information that best fits your needs and budget.   On your approval, a Market Research Team will perform the research for you and issue a report, presenting their findings and highlighting any new questions or issues raised by the research.

At T-21, you're always in charge:   You decide WHAT is to be done and WHEN.   If you feel that you need additional information, your T-21 Team will supply it.   Or, if you decide to use the information obtained to-date, there's no expectation, obligation, or pressure to do otherwise.   You'll always be comfortable, working with T-21.

 
COSTS of MARKET RESEARCH.

Every Market Research project is different, so costs vary widely.   Our services are strictly custom-tailored to each customer.   But, you'll never have a Team Manager "up-selling" any Service.   In fact - if T-21 has any bias, we are cautious and conservative in our recommendations, as our reputation and your success depend on it.

How much to expend on Market Research depends mainly on how much is at risk.   If a venture risks only a relatively small amount of money and time, it may only be worth getting easily obtained statistics from  T-21's General Research Department  (USE BROWSER "BACK" BUTTON TO RETURN HERE).   If more substantial time or resources are involved, it's wise to consider more in-depth information from T-21's Market Research service.

AVERAGE COSTS.   Simple Market Research is affordable by almost any organization.   If the information you need is readily available in our databases, a quick market profile can cost as little as $75 - $200.   For more in-depth research, charges can start at $400 - $900 and range much higher for complex or esoteric research.   Internet, Mail, Telephone or Street surveys will also increase costs.

Work time is billed on T-21's standard 'Completed Work Minute' (CWM);  (for more on this, click:  CWM).   Charges accrue from the actual CWM's expended.   T-21 clients are responsible for maintaining a balance sufficient to cover any authorized work.   For more on T-21 Charges, click:   T-21 Payment Policy.   For a listing of Departmental Rates, Click:  T-21 Rates.    (CLOSE ENSUING PAGES AFTER VIEWING).

 
WEIGH THE VALUE of  T-21's MARKET RESEARCH - then DECIDE.

It costs nothing to explore what this service can do for you.   Just  CONTACT T-21  and your Team Manager (TM) will work with you on the proper balance of Service and Cost for Research, so you can confidently make decisions.   As with all of T-21's services, you can  try,  expand,  reduce or  stop it.   You're always in charge and you're never under any long-term obligation.
 

We're here to help.
 

For a Closer Look at Using Outsourcing and T-21's Services, Click:
OUTSOURCING INFORMATION 

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For a look at other T-21 Services, click:
T-21 SERVICES  
 

Thank You for Considering T-21. 

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Page Updated:   4/2008

 
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