EXAMPLE:
Web Content
Proofreading

T-21 Example of Successful Web Content PROOFREADING  Support.

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Proofreading Services - Example

 

"Act in a professional manner and you are perceived as a professional."   On the Internet, people evaluate you based on what they see - your writing.   If someone sees even inadvertent errors in writing, a red flag is raised in their minds - undermining your image.

The people least able to effectively proofread text are the ones who wrote it - or those very close to the subject.   The best proofreaders are those who have never seen it beforeT-21 can help.   Following is a T-21 example of successful Proofreading services:
 

WEB SITE PROOFREADING.  
 

Problem.   A charitable organization maintains a Web Site to provide members with information about their work, organizing efforts, and fund-raising events.   The Director contacted T-21, saying, "We're short staffed, but still want to present a very professional image.   We've been embarrassed by a number of errors on our Web Site."

As an example, she cited recent Web text that meant to say, "Our board members, management, and staff are dedicated to provide job training job for mentally and physically handicapped people, who have no previous work experience."

She sighed, saying that she was mortified when a Board Member pointed out that it actually read, "Our board members, management, and staff are mentally and physically handicapped people, who have no previous work experience."
 

Action.   A T-21 Web Proofreading Team reviewed their existing Web content and all new entries, before Web Site publication.   They found two errors in the current content (though none as dramatic as her example) and they were corrected quickly.   Now, before each new posting, a copy of the text to be published is e-Mailed to T-21 for proofing.
 

Results.   T-21's Proofreading services continue to prevent errors on the Web Site.   The Director told her T-21 TM, "Not one mistake, since you started proofing it.   We're so busy with our day-to-day tasks, sometimes we miss little things that make us look bad.   Since our budget is tight, it's great that you all work only when we need it."
  

 
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