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Web
GRAPHICS - Examples
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T-21's
graphic specialists produce excellent illustrative Charts, Graphics, Diagrams, Logos, or
Maps -
that are informative and
compelling, yet
simple and
easy to understand.
[View use examples by selecting the following Links, then
click "Return to Index"
button, following each
section, to return here.]
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MULTI-DISCIPLINARY
GRAPHIC SERVICES - Example.
Promotion.
"A Picture is Worth a Thousand Words."
Nothing moves and motivates people as much as images, when they
envision themselves in a location or using a product.
Following is a T-21 example of the
use of multiple graphic services on one project:
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Problem.
"Our Web Site just isn't working," the manager of a recreational RV Park
told his T-21 Team Manager (TM). "We're not getting
a lot of reservations from it like we expected.
I can't figure out what's wrong."
Action.
At his TM's suggestion, a Web Analysis Team
assessed the Web Site and issued a preliminary report, including recommendations.
The Team found several major problems, noting that the current
Web Site:
- "...Uses
only short phrases to describe amenities..."
- "...Presents
only a few, small, scattered illustrative pictures..."
- "...Obscures
pricing and discounts..."
- "...Gives
driving directions only in sketchy, incomplete text..."
- "...Lacks
esthetic appeal and Park ambiance..."
The Team
recommended that, to draw more RV owners to the park, the Web
Site must:
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Appeal
to Customer Priorities:
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l
I
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Integrate
More:
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| LOCATION |
l |
PICTURES |
| PRICE |
l |
ILLUSTRATIONS |
| SECURITY |
l |
MAPS |
| AMENITIES |
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LOGO
DISPLAYS |
"You
hit the nail on the head," the Manager agreed.
"More pictures and better
descriptions will give people a feeling of what it's like to be
here."
He asked T-21 to revise his Web Site, quickly - before
people started planning trips for the next high-season.
A T-21 Web Building Team,
comprising a
Web Designer, Editor, and a Graphics Arts
Specialist, formalized a new design that the
TM submitted to the RV Park Manager for approval. The TM
also worked with the Park's employees to find pictures that would best coordinate with the new
Web layout.
The T-21
Team's Web
Site's Design Targets were:
- LOCATION:
Display
the location, layout and ambiance of the Park and local
attractions by increasing the number and quality of Pictures,
Illustrations, and Custom Maps.
Visitors must "see" - rather than just
"read" - simple
highway access and proximity of other points of interest.
- PRICE:
Fully describe services included in the basic
fees, all optional services and fees, and
available discounts. Add photos or
illustrations to each cost option, so customers can "picture" what they
are getting for their money.
- SECURITY:
Outline the Park's security measures, accompanied by photographs of the controlled access gateway and security personnel patrolling the
Park.
- OTHER
FACTORS:
Highlight the Park's amenities, including illustrations.
Emphasize the Park's Customer Service, Cleanliness,
Maintenance, and Noise Control. Outline
weather data as well as information on other
surrounding points-of-interest; show maps where
possible.
- CONTACT:
Place easy-to-use Contact and
Reservation information on the Web Site's Home page.
(Emphasize that all Calls, Faxes and e-Mails would be answered
promptly.)
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. .
. . .
The T-21
Graphic Specialist used a multi-faceted approach:
- Select,
enhance, and arrange new pictures from the Park,
- Locate low-cost,
stock photographs for further enhancement,
- Create custom maps for the park and surrounding points of
interest,
- Design a
Logo
for the Park and incorporate it into the new Web Site.
(Integrate Logo into the Park's signs and
stationery.)
Results.
Halfway into
his next high-season, the Park Manager e-Mailed his TM and said, "Just
thought you'd like to know: The Web
Site is bringing them in. A lot of people have copies of our
Web Site maps in-hand when they get here. We're now
90% booked for the
rest of this season!"
T-21
continues to periodically update the Park's Web Site to reflect
additions and changes and to "keep the content fresh."
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CHARTS
/ GRAPHS / DIAGRAMS - Examples.
Following are T-21
examples of Web Site Chart / Graph / Diagram work:
Example #1:
GROWTH.
A Chart or Graph quickly reinforces facts in a way unequalled by any other form of communication.
Problem.
A regional investment brokerage, specializing in a
particular market sector, had an excellent five-year performance record. The manager told
T-21 that they wanted to "get the word out" to increase their customer base.
He said they tried, in their Web Site, to illustrate their achievements, but
it wasn't getting the message across.
Action.
A T-21 Web Graphics Team analyzed the current Web Site and the
company's performance data, then produced alternative graphic
mock-ups for the company's selection. The approved
graphics were checked for accuracy, finalized, and sent for inclusion in the company's Web Site.
Results.
"This is exactly what we had originally envisioned," the Manager
said, when he saw the new graphics online.
About six months later, he
e-Mailed,
"New customers are mentioning our Web Site, like they never
have before; and our current customers are also talking about it.
It's paying off. Our customer base is growing again."
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Example #2:
SMALL
COMPANY, BIG PERFORMANCE.
A Chart or Graph is one of the best ways to show that your product or service
outshines the competition.
Problem.
A small business owner's unique product outperformed its
competition and was more
economical to use.
He had a Web Site, produced locally, intending to reach more
people and expand the business.
"But," he told his T-21 Team Manager (TM), "the Web Site is dry and uninteresting.
Just a bunch of words. I need something hard-hitting that shows what this thing can do."
Action. His
TM suggested that a multi-disciplinary
T-21 Team edit, rearrange content, and produce color
graphs - to better convey the product's performance and price. The owner agreed and a
Team was assembled.
T-21's Editors and Graphic
Specialists revamped the Web Site, to include graphs in eye-catching colors
that could also be used
in advertising programs. Then, they placed a
prototype online for his review.
Results. The owner was
very pleased, saying "This is just what I wanted. You guys got it
right; this shows that we're just
better! I tried telling those other Web guys, but they
just couldn't seem to get what I was talking about."
Some
months later,
he contacted his TM about adding a new product to his
Web Site, saying, "We got a lot of response from the work
you guys did.
We use those graphs everywhere. They're great."
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