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Web
GRAPHICS - Examples
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T-21's
graphic specialists produce excellent illustrative Charts, Graphics, Diagrams, Logos,
or Maps -
that are informative and
compelling, yet
simple and
easy to understand. [View use examples by selecting the following colored links, then
click "Return to Index" button, following each
section, to return here.]
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GRAPHICS
LOCATION - Example.
Just the Right
Pictures for the Job. Having the best image in the right place can be tremendously effective.
Following
is a successful example of T-21 Web Graphics Location services for customers:
Problem.
A "Wilderness Experience" company offered tours of unspoiled nature.
The business was moderately successful, but they wanted to
increase bookings. The owner told his T-21 Team Manager (TM) about their programs
and noted their current Web Site address.
Action.
Their Web Graphics Team examined the company's current Web Site and brochures, describing their
offerings. Then, they recommended enhancement of their Web Site with more
pictures, showing the dramatic scenery on the tour routes.
"People must be able to imagine themselves serenely
taking-in the amazing scenery," the T-21 Team report
noted. The owner agreed, but worried about getting high-quality photographs.
He said, "We really want to get moving on this but it'll take us a long time to
take all the pictures we need."
His TM suggested that,
until the owner could take his own pictures, T-21 might
locate low-cost "stock photographs" for him.
He agreed and the Team searched
the T-21 databases for scenic photographs of the area. This allowed the owner
time to get the best pictures of his
tours. The Team also recommended that his
images show the sequence of each tour
package and actual participants enjoying themselves.
Results.
Seeing the new pictures online, the owner told his
T-21 TM that they were "amazingly good." After
the pictures were integrated into the Web Site, the owner
commented to his TM,
"We'll keep taking pictures and have you gradually work
them into the Web Site as we get ones we like.
Meanwhile, the stock photos you got us are great; we've been overwhelmed with good comments.
We figured it'd take longer to pay-off, so this is much better than we ever expected."
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LOGOS
- Examples. A Logo is a graphic symbol, instantly identifying your organization.
People don't have the time to read everything - but your own Logo makes you
'stand out' from the crowd.
Here are two examples:
Example #1:
Small Business - High-Quality, Inexpensive Logo.
Problem.
A small-business owner used plain text in a unique font
(style) to show his company's name on its Web Site. "A friend said that my Logo looked 'cheap and plain'
but it looks okay on my PC," he told his T-21 Team
Manager (TM). "But, sure enough, when I look at it on his computer, it
looks bad. What's the problem?"
His TM explained that
PC's,
lacking the particular font he used, would show his company's name
in a "default font" on their computers.
The owner asked if T-21 could help with a Graphic
Logo that would look the same for everyone, but keep the cost low.
Plan. His TM suggested that he look at
our Semi-Custom Logo
Galleries to see if any basic styles appealed to him. He selected a design to be customized for him, and specified the changes he wanted.
His T-21 Team put the company name on the graphic Logo, modified the colors and font, and cropped and scaled it for the Web Site.
The total cost was less than $30.00.
Results. The
owner was very pleased with the new Logo image and immediately placed it on his Web Site.
Later, he e-Mailed his TM, thanking him for the help, "I've
gotten so many comments on how much better my Logo looks now,
that I'm embarrassed about the old one. And I can't complain, even a
little, about the price you people charged; very low."
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You count on your Logo to trigger recognition of your organization,
so it's important to have it appear just as you want it.
Some business Logos indicate what they do; others have a stylized
design, around which they build an image.
Example #2:
CHAIN STORE RECOGNITION.
Problem.
A regional Farm and Garden supply chain started a new program to promote their products, locally and on the Internet.
The Business Manager explained that they had no Logo but felt
that they needed one. He said,
"We sketched out some ideas and had a local printing place work on it, but we didn't get anywhere.
We tried a guy on the Internet, but his designs were too radical for us.
We've spent enough money and time on this - we need results.
You're my last hope."
Plan. The manager
outlined the company's general preferences and his
TM suggested a review of T-21's Semi-Custom Logo Galleries, to
start getting ideas for
a Custom Logo; he added that they should look at logos of
other companies for more ideas.
The manager followed this advice,
noting designs he liked. A T-21 Logo Team
then developed a design draft, ready for review.
With minor changes in color, the company approved the new
image. The finished product was delivered, ready for their Web Site
as well as for letterhead, invoices, and advertising.
Results. Six months later, the manager told his
TM that the design was a success. He said, "We put it on
our Web Site, all our stationery, our trucks, our buildings, and
in our ads. Customers have commented that they like it, and recognize it as our symbol.
That's exactly what we wanted."
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MAPS
- Example. FINDING A STORE.
Maps are the best way to direct people to you. Pages of text can never replace a simple
map.
Following is one T-21 example of Maps, utilized in Web Sites:
Problem.
A retail sporting goods store, in a large metropolitan area, serves customers from a broad
region. The owners were opening a second store in another city,
so they needed to modify their Web Site to display updated information about their offerings, special sales, and
locations.
The current Web Site gave only the store address and telephone
number; some customers complained of trouble finding the store.
One of the owners contacted T-21 for help with
directing customers to them.
Action. A T-21 Web Graphics Team
recommended simple, twin Web maps for each store: one map, showing the Area location and major
freeways and the other map, with Detailed street
illustrations (including landmarks and parking areas).
The owners approved and the Team began work.
Both maps were optimized so that Internet viewers with dial-up connections could
easily display and print the maps; final versions of the
maps were then integrated into their
new Web Site.
Results. The
store owners were pleased with the T-21 Maps.
They
noted a lot of customers arriving with
map printouts in-hand. The only complaints
came from people without Internet access; to remedy
this, the owners inserted copies of the T-21 maps into
the telephone directory.
In a later conversation, they commented that sales were increasing
faster than they had projected and felt it was due to "a lot of new faces coming into the store."
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