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Semi-Custom
Web
Site Services - Examples
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The majority of Americans use the Internet
and the majority of all organizations now have a Web
Site.
Why? Because a Web Site establishes a
substantive presence for any type or size of organization - cost-effectively
providing information to
their clientele. It's the most powerful communication tool in
history.
Many T-21 customers
use our Semi-Custom Web Site services. By just selecting a basic
Design from our Galleries, then
choosing desired modifications - you'll have a unique, inexpensive Web
presence. You can opt for changes in color schemes, graphics, fonts, Logo,
and more. It all starts at $29.99/pg
(sale).
Following are two T-21
examples of this service:
EFFECTIVE,
LOW-COST ADVERTISING.
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Problem. A road / driveway paving and maintenance company covers a wide geographic area.
They placed advertisements in newspapers, distributed flyers, and were listed in several area telephone books.
The Managing Partner told T-21 that his main problem was marketing his services.
He said, "Our company uses a unique method for repairing and preserving asphalt roads and driveways, but, with such a broad area to cover, it's tough
to get our full story out to prospects." He knew
that some of
his competitors used the Internet, but he had no experience with it, no time to learn it, and a limited budget.
Action.
His
Team Manager (TM) directed the Partner to the Semi-Custom
Galleries section of the T-21 Web
Site and also requested copies of his latest advertising and technical
material, explaining the company's
unique services.
After review of T-21's Web-building
alternatives, the company opted for a Semi-Custom Web Site,
choosing a basic design from
our Web Galleries and specifying items for
customization.
They also provided pictures, illustrating their work.
The T-21 Team quickly built the new Web Site, in accordance with
the
instructions, completed new textual content, and prepared the pictures for inclusion.
It was published on the Internet and the company placed their new Web Site address in
their advertising and on letterhead, invoices, flyers, yellow page ads, business cards, and company vehicles.
Results.
"I was surprised at how quickly we
got more calls," the Partner said, a few
months later. "The Web Site laid-out everything we do and people
responded. This is a lot cheaper than any other way we've found to tell
our story - much cheaper than us knocking on doors!
Mailing out that kind of detail or buying that much ad space would have cost a fortune."
"I'm
sold!" he concluded. "When it comes right down to it, we're spending
less on advertising, but getting a lot more business."
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INCREASING
SALES WITH A LOW-COST WEB SITE.
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Problem.
A small Auto Parts Store specialized in Racing Parts and
Accessories. The owner said that a lot of his customers used the Internet, so
he wanted an inexpensive Web Site to run special offers and
feature new items. His business wasn't booming, so he didn't have much money to
spend, but he hoped that it might be a good sales tool.
Solution. His T-21 Team Manager (TM) suggested that he pick a
Design from our Semi-Custom Web Galleries and have us build a low-cost Web Site for him.
With his approval, his T-21 Web Team put his new Web Site on-line and now updates it with special promotions and features each week - all within his
limited budget. He printed his Web address on all advertising, business cards, and cash register receipts, and
T-21 established an
optional e-Mail notification program for new products.
Results. The owner's one-time total cost for building the Web Site was $275.
He estimated that about $1400
per month in profit margin was added by sales of new products
through the Web Site. He commented, "We're growing again, for the first time in a long time."
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