Web Site Content
Authoring / Writing

Well Written Web Sites  INTEREST  More People and
 MOTIVATE  Them  to Explore and Use Them.
 
 

GOOD WRITING IS A BASIC TENET OF INTERNET  COMMUNICATION.

Internet communication must be fast and effective.   Studies show that you have only seconds to catch and hold a viewer's interest.   Viewers will click-off in a heartbeat if they don't find what they want - quickly and easily.   There's no time to ramble, obfuscate, or confuse.   You must:

 
Your Message Must Be:   SUCCINCT,  LOGICAL, and  COGENT  to meet your Target Audience at their "point-of-need."

T-21's Authors provide this expertise.   Concentrating on their main business - Writing - T-21's Authors get your job done  quickly,  expertly, and  inexpensively - and you concentrate on your main business.

 

 
CONTENT  IS  KING - ON THE INTERNET.

Studies prove that people want answers / services - QUICKLY - on the Internet.   Gone are the days when the novelty of dancing icons, flashing banners, and unsolicited music drew and held many viewers.

GOOD WRITING  is Important, When Creating,
Changing, or  Updating  Your Web Site.
 

It's time-consuming and difficult to produce high-quality, cohesive, and compelling online content, unless you are an Internet Wordsmith by trade.   People are generally good at their primary job (which is usually not writing for the Internet).   T-21 can economically help you inform people and move them to action.

It Takes  PROFESSIONAL WRITERS  to
Produce  QUALITY CONTENT.
 

Writing is still the essence of basic communication in this high-tech age - as much as it was a century ago.   But, the pace of life, today, is faster and there is less time to read long, rambling, confusing, or disorganized material.   Now, everyone wants answers - quickly.   If they don't find them on your Web Site, they're one click away from finding it elsewhere.   But, as always, style is still important in reaching specific Target Audiences.   T-21's professional Authoring services can help.
 

T-21's Authoring services are here for you - only when you need them and only for as long as you want.   This saves you money.   Our Authors have honed their skills through education, experience, and hard work.   As with all T-21 services:  You concentrate on what you do best and T-21's Authors do what they do best:  Write.
 

For an example of how T-21 Authoring can help, click: 
Web Site Authoring / Writing - Example  

 

 
COMMUNICATION  AXIOMS.

Your Internet communication must quickly and succinctly inform and persuade.   Many people feel that, day-in and day-out, they write well enough to communicate.   But, on the Internet, it takes  talent,  training, and  experience to produce results.   Not everyone has this background or time acquire it.
 

    Consider the following:

Not Everyone is Good at Writing for a Desired Result on the Internet.

This is true even though they are proficient at other things.   Some people take pages to say what must be stated in a paragraph or two.   Others write confusing, rambling, or unstructured text, or inadvertently use unfamiliar / inappropriate phrases, tenses, punctuation, or terminology.   Such mistakes lose readers and harm confidence levels.
 

Those Most Knowledgeable About a Subject are Least Able to Communicate It.

This is a critical reason for many failures in written communication.   Knowledgeable people write from a perspective that others lack, so these knowledgeable authors take important information for granted and omit it from their writing - or stress details, needed by newcomers, at the expense of the "big picture."   Mistakes drive viewers away.   The best writers are objective professionals, who bring an outside perspective to your project - imparting it to your readers in the most understandable, convincing manner.
 

No One Can Objectively Evaluate Their Own Writing from Another Point-of-View.

Critiquing your own work is a bit like asking a barber if they gave you a good haircut.   In their judgment - they did;  you may see things differently.   The same holds true for writing.   That's why no one can train themselves to catch their own problems.
 

T-21's Authors Bring Writing Expertise and 'Outside Perspective' and to Your Subject.

Our Writers constantly improve their skills through training and experience - creating  cogent,  concise, and  interesting text - to effectively speak to your Target Audience.   The result is well-written Web content.

 
WRITING  TYPES and STYLES.

T-21's Authors / Writers can tailor your Web content to almost any group and style.   They write with a specific purpose or objective and always address:

• WHAT the Goal is, 

• WHO the Target Audience is, and  

• HOW Best to Reach Them. 
   

Succinct,  Interesting,  Informative, and  Compelling  are the watchwords for Internet writing.   Once our Authors identify the three objective targets, above, they produce the most effective Web content possible.   T-21 Authors write text for many different Web audiences and purposes - from technical to whimsical and anything in-between.   Following are just a few examples:
 

 
THE  AUTHORING  PROCESS.

Is getting help from T-21 complicated?   Not at all.   You communicate with just one person:  your T-21 Team Manager (TM), who makes sure you get exactly what you want - on-time and on-budget.   When you need support, your TM  assembles an Authoring Team,  guides the process,  updates you, and  delivers the results to you.

Your TM will help you at every step.   They will discuss your situation with you, collect data and notes, prepare a Work Plan, and assemble your Team.   Once work is underway, your TM will forward drafts for your review.   If graphics are to be incorporated, your TM will coordinate with our Graphics Specialists for seamless integration.

[Optionally, in select cases, you can have a separate T-21 Editor challenge drafts, as a "devil's advocate," to further refine content.   Also, on your request, content drafts can be tested on select Target Groups.]

T-21 also provides Editing and Proofreading for Existing Web Content.  Click:
Web Site Content EDITING     (Use Browser "BACK" Button to Return Here).

 
COSTS  AND  EFFECTIVENESS of  T-21 AUTHORING.

Your message is important.   Communicating it effectively requires a professional presentation.   T-21 can help by providing the expertise and outside perspective you need.   You'll find it very cost-effective, as well.   T-21 Authors / Writers are very efficient and can produce exactly what you want, in a minimum of time.

Costs for T-21's Web Authoring / Writing is dependent on:  Length,  Subject Matter,  Complexity,  Target Audience,  Draft Iterations, and  other factors.   Some Rules-of-Thumb for Web Page Authoring cost are:¹

• Average Web Page:   A relatively short, simple Web Page starts at $49 - $79.

• Sales / Marketing:   A straightforward promotional Web Page starts at $57 - $84.  

• Instructional:   A Web Page of step-by-step instructions starts at $59 - $89.  

• Technical:   A Web Page on a precise, complex subject, usually starts at $93.  

• Specialty:   Slogans, Speeches, Poetry, or Comedic pages start at $125 - $145.   

^{________________________
1} Graphics and iterations will increase costs.  T-21's Authoring / Writing services are billed on our standard 'Completed Work Minute' (CWM) basis;  (for more on this, click:  CWM).   Estimates are only a basis for initial Billing Purposes;  charges will accrue from the actual CWM's expended.   For more on T-21 Charges, click:   T-21 Payments Policy.   For a listing of Departmental Rates, Click:  T-21 Rates    (CLOSE ENSUING PAGES AFTER VIEWING).

 
EXPLORE  T-21's AUTHORING / WRITING  SERVICE - then DECIDE.

It costs nothing to explore T-21's services.   Examine T-21's professional Web Authoring / Writing services and see if they could benefit you or your organization - then  CONTACT T-21.   You can use T-21's Authoring services just when you need them;  when you don't - it costs you nothing.   No long-term commitments, no overhead, no problems - just Service When You Need It.

 Thank You for Considering T-21.