EDITING and PROOFING
of  Web Site Content

Web Site Content  Editing and Proofreading

#1.  BREVITY and EFFECTIVENESS.

Information on the Internet must be  easily-located,  concise,  comprehensible, and  effective.   The superb author of many books, James Michener, was quoted as saying, "I can't say 'hello' in less than three pages."   While this style is useful in books, Web Viewers are looking for quick access to information - as concise and accurate as possible.
 

T-21's Editors View Your Content as Your     
Readers Will and Hone It For Effectiveness.
 

#2.  LOGICAL COMMUNICATION.

All authors have difficulty with editing their own work since they have the same perspective and subject familiarity as when they wrote it.   Rambling text, knowledge taken for granted, omissions, and disorganized structure loses readers.
 

T-21 Professionals Refine Your Web Content to be
Concise, Logical, and Easily Understood.
 

#3.  PRECISION.

The effectiveness of your message and trust in the organization is lessened when its text contains inadvertent errors in:  Sentence Structure,  Wording / Phraseology,  Punctuation, or  Spelling.

• Authors can overlook grammar and spelling errors in their own work, because they know what they meant to say.
   

• Spell-checking and grammar-checking computer programs routinely miss errors  in word-usage, syntax, and phrasing.
     

T-21's Professional Editors Can Prevent
Problems Through Exacting Review.
 

#1.   Failure to  CAPTURE  Interest.

Web viewers want answers in seconds;  if they don't get them, they'll click off of your Web Site and go to others.   Some Web Sites say almost nothing, while others ramble-on for thousands of words before getting to the point.   Both lose viewers.
 

T-21 Editors Make Viewers STOP,
LOOK, and Want to Read More.
 

#2.   Failure to  HOLD  Interest.

The easier it is for viewers to find what they seek - the more they are willing to read.   Some Web Sites capture initial interest, then lose viewers by failing to quickly deliver what viewers are looking for. 
 

T-21's Editors Give Viewers What They
Want - Rapidly and Logically.
 

#3.   Failure to  IDENTIFY  With  Viewers' Needs.

You must meet your Target Audience at their "Point of Need" - rather than extolling the virtues of your product or service.   You must identify with their situation - then show how you can help.   Web Sites that don't relate to viewers' problems or desires are only one click away from being dropped.   
 

T-21's Editors Shape Web Presentations
to Meet Viewers' Needs.
 

#4.   Failure to Communicate From  VIEWERS' PERSPECTIVE.

Web Sites, speaking from a position of in-depth knowledge, lose viewers who lack it.   Relying on viewer familiarity with Background, Concepts, and Terminology loses uninitiated viewers.   You must start with their current (minimum) level of understanding and lead them.
 

T-21 Editors  Improve Your Web Communications
with their Expertise and Invaluable
Outside Perspective.
 

#5.   Failure to Project a  PROFESSIONAL IMAGE.

First impressions count.   Disorganization, rambling text, or misspellings, incorrect grammar, and poor sentence structure - all send negative cues to viewers.   A presentation that lacks polish says - "We don't care" -or- "We're haphazard and sloppy."

Even if you're satisfied with your Web content, but want to ensure that all wording, grammar, and punctuation are correct - T-21's Proofreading service is invaluable.
 

T-21 Can Condense, Sharpen, Refine,
and Focus Any Web Site.
 

General Review and Assessment.

T-21's Editors can review entire documents or single Web Pages and recommend steps for improvement.   (No corrections are made at this level.)
 

Proofreading.

Our Editors will review your text and identify unintentional errors in spelling, wording, phraseology, and punctuation.   They may note areas that will benefit from revision, but will not change basic content, unless you authorize it.
 

Rewording.

T-21's Editors can reword portions of text that need brevity or clarity.   You are free to accept or reject their recommendations or have them pursue other solutions for you.
 

Restructuring.

Our Editors can restructure and reorganize a presentation into a logical, easy-to-follow format that is cogent and effective.
 

Rewriting.

T-21's Editors can rewrite small portions, larger sections, or whole documents in a different style or tone, to better address your Target Audience.