Web Site
Enhancement
- DEPARTMENT -

***T-21's* WEB ENHANCEMENT Services Improve Existing Web Sites - with Expertise and a *User Perspective.***

Author
Web

Edit
Web

Graphics
(Web)

Language
Svcs.

Test/ Monitor

SEO
Svcs

Web
Div

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T-21

Improve EFFECTIVENESS of Existing WEB SITES

Improve Your Web Site With Precise, Fresh, Succinct,
Cogent CONTENT and Effective PROMOTION.

WHY USE T-21's WEB ENHANCEMENT?

By default, creators view their own work with a level of understanding that their viewers / readers lack. Accordingly, creators make assumptions and take things for granted, that others don't. This often results in viewer confusion and frustration, causing them to look elsewhere.

A Web Site can be a tremendously effective communication device. But, to be effective, it must fulfill its designated role and purpose. If it doesn't, it's a waste of your money - and may even harm your organization's image. To be effective, Web Sites must be: Designed well, Written cogently, Produced properly, and Promoted correctly.

Some Examples, Actually Observed, Illustrate This:

CONTENT Problems:

Long pages of rambling text on a retail business Web Site failed to quickly get to the point. This lost visitors' interest and they looked elsewhere.
A one-page Web Site, for a vendor of specialized power generators, had only the store's name, address, and three short paragraphs, describing their entire merchandise line. The telephone number on the Web Page received few calls.
Web Site content was never updated for a not-for-profit, community-based organization that used the Internet to supplement their local efforts. Initially, it was very successful, but, over time, Web Site statistics showed fewer viewers. As there was never anything new to see, repeat visitations were rare.

GRAPHICS Problems:

Few maps or pictures were included in a real estate firm's Web Site that featured vacation properties. Instead, it had long and redundant descriptions of the area, amenities, and costs. It failed to encourage viewers to imagine themselves in the area, prompting little customer response.

LANGUAGE Problems:

Unfamiliar word usage, idioms and terms on a foreign software vendor's Web Site made American audiences hesitant to buy. The firm had attempted to sell their product on the Internet by writing their own content, using English, learned only from classroom studies. The unfamiliar style and wording made potential buyers wary of the vendor and the product. Few responded.
Non-American Web Site owners lack access to American-English Language Translation and Editing that would allow them access to a huge market.

TESTING / OPERATIONAL Problems:

Inadvertent errors on a company's Web Site disallowed a dash (-) or under-score (_) in an input field for buyers' e-Mail addresses - even though these are common. It also refused Post Office Boxes for Billing Addresses, even though they are used frequently. These errors effectively turned customers away.
Dead-end navigation, link problems, and stale content plagued an online camping equipment supplier's Web Site, due to skimping on Web Site maintenance. Frustrated, potential customers took their business elsewhere.
Theme music, blinking text, scrolling messages, and animated graphics were pervasive on one organization's Web Site. New to the Internet, they insisted on these devices to attract attention. Instead, it annoyed visitors; their Web Site statistics indicated that viewers quickly clicked-off - never going past the Home Page.

SEARCH ENGINE OPTIMIZATION (SEO) Problems:

Customers must find you before they can "beat a path to your door." The developer of a product, with substantial local sales, hired a small Web building company to produce a Web Site for them. Their hard work produced high-quality aesthetics - but virtually no attention to SEO. The company quickly learned that you might "have a better mousetrap" - but, Web Sites must be optimized for Search Engines. Without Search Engine Optimization, viewers were almost non-existent.

To view T-21 examples of how this service can help, click:
T-21 Web Enhancement Services - Examples

WHY WEB SITE PROBLEMS OCCUR.

We can't see our own work as others will. Unfortunately, those who create something are automatically biased towards its design and content - and blind to potential flaws. No one can be truly impartial and objective about their own work, because they critique with the same eyes that created it. If you feel that Web Sites (especially your own) are usually perfect, there's a quick exercise that may surprise you; just click: Self Test Your Own Website.

"You don't bait a fishing hook with strawberries because you like strawberries." Some people design or make specifications for their Web Sites that appeal to them - but not to their clientele. Other times, a contracted Web builder is given freedom to design a Web Site, regardless of whether the final product integrates well with the organization's other efforts or even addresses their Target Audience's needs.
The outside perspective of trained professionals is necessary to create a compelling Web Site. T-21's experts have the training and experience to improve any Web Site, by: viewing your Web presentation as others would, learning about your organization and goals, applying their expertise, and utilizing the most effective techniques available.

WEB SITE ENHANCEMENT SERVICES FROM T-21.com.

T-21 addresses the need to improve existing Web Sites with our straightforward, inexpensive, and flexible Web Enhancement services. We offer an amazing array of support services, allowing you to pick-and-choose only what you need - just when you want it:

AUTHORING / WRITING.

This service creates original and updated content for Web Sites - for clear and cogent presentation of information to your Target Audience.

EDITING and PROOFREADING.

T-21's Editing service hones existing Web content, to abridge and sharpen your message - making it more effective in accomplishing its goals.   A good presentation pays dividends.

Proofreading, a sub-division of our Editing services, is an economical service, ensuring that your Web Site text is free from spelling, syntactical, or idiomatic errors.   Basic content and structure are not altered.


GRAPHICS DEVELOPMENT and STOCK PHOTOGRAPHS.

T-21 Graphics specialists are experts in interweaving images (Diagrams, Charts, Pictures) with written content, making presentations more effective.   Our Teams can locate stock images and graphics or produce custom designs, charts, graphs, and logos - just for your Web Site.

LANGUAGE TRANSLATION and EDITING.

T-21's Language Teams help Web Site owners - whose primary language is not American-English - to effectively communicate with American audiences.   They can translate foreign content, refine English-language drafts, and tailor the message for American audiences - using familiar terminology, idioms, and phrasing.

TESTING and MONITORING of Existing Web Sites.

This unique service provides expert Review, Testing, and Assessment of existing Web Sites - producing suggestions for improvement.   Small, but important, operational flaws are often found (see Test).   Also offered is T-21's Web Site Monitoring, ensuring ongoing successful operation, by quickly detecting Web Site "crashes," link-errors, or other problems.

Search Engine Optimization (SEO).

T-21's SEO service helps Web Sites appear higher in major Search Engines Results Pages for pertinent search terms (those likely to be used by people who are seeking their services) - resulting in more viewers.   Additionally, this service can help search result descriptions to be more accurate, concise, and cogent.

**HOW T-21'S WEB SITE ENHANCEMENT WORKS.**

T-21's Web Enhancement services are flexible and designed to keep your costs low. You may pick-and-choose services (listed above) as you desire. Or, to approach the issue more methodically - you may use Web Enhancement services in three broad stages:

(1) PRELIMINARY Study.

To avoid unnecessary costs, an initial, broad review of your Web Site / Pages can be performed by a T-21 Web Evaluation Team. They will submit a Preliminary Report, summarizing their findings and any recommendations for more in-depth analysis or action. You then decide what action to take.

(2) DISCIPLINE Analysis.

Specialized T-21 Teams can go to work in a number of areas, depending on the findings of the Preliminary Study and your decisions:

ORGANIZATIONAL INTEGRATION: analyze organizational vs. Web Site objectives.

COLOR USE: evaluate color scheme for coordination and effectiveness.

LAYOUT, NAVIGATION: assess basic Web Site structure and operational design.

CONTENT: analyze text and graphic content for accuracy and efficacy.

TRANSACTION ANALYSIS: test operational efficiency of on-line transactions.

SEARCH ENGINE OPTIMIZATION: assess content for best Search Engine results.

. . . and more.

(3) REMEDIATION.

Once our Analyses, Testing, and Assessment is completed and Recommendations are made, you can either make desired changes yourself, have T-21 advise you on changes, or have our staff make changes for you.

**COST of T-21 WEB ENHANCEMENT SERVICES.**

When looking at what T-21 can do for you, always remember:

YOU INCUR NO COSTS unless and until you authorize us to perform work.

INCREMENTAL WORK STEPS that you approve avoid unexpected costs.

GUARANTEED T-21 RATES ensure that you get NO SURPRISES!

Following are Some Average Cost Ranges:

PRELIMINARY Study Cost.

This cost varies with the complexity of the presentation, depth of study, and the number of disciplines involved (Authoring, Editing, etc.). Depending on the Web Site, an Overview study, with a written report, averages $19 - $28/pg. ($48 minimum total per Web Site).

DISCIPLINE Analysis Cost.

Analysis Cost is proportional to the number of disciplines involved (e.g. SEO, Editing, Graphics, Design, etc.) and depth of study in each one. For a Web Site, requiring relatively few improvements, costs range $38 - $52/pg. For Web Sites, requiring more extensive and in-depth transactional study, costs average $89 - $145/pg. ($48 minimum per Web Site).

REMEDIATION Costs.

Correction of Web Site problems is billed on T-21's standard 'Completed Work Minute' (CWM) basis (see below). Any project estimate, not quoted as a fixed-sum, is only a basis for initial Billing Purposes and charges will accrue from the actual CWM's expended (see below).

For more on T-21's standard Completed Work Minute, click: CWM. For more on T-21 Charges, click: T-21 Payment Policy. Customers are responsible to maintain a T-21 account balance sufficient to cover any work costs incurred. View T-21 Web Services Billing rates, by clicking: T-21 Rates. (CLOSE ENSUING PAGES AFTER VIEWING).

**BROWSE T-21's WEB SITE ENHANCEMENT SERVICES - then DECIDE.**

"First impressions are lasting impressions." Your Web Site reflects your organization's quality and attention to detail. Quality always pays and T-21's professionals can help.

Consider whether T-21 can help enhance your existing Web Site.   If you have questions or wish to examine how our Teams can help your Web Site's effectiveness, please CONTACT T-21 and a Team Manager (TM) will be glad to help you explore the possibilities - at no charge and with no sales pressure. You will get help only when you need it.   For more in-depth information, please browse our Web Enhancement services (page bottom).


For a Closer Look at Using Outsourcing and T-21's Services, Click:
OUTSOURCING INFORMATION

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For a look at other T-21 Services, click:
T-21 SERVICES

Thank You For Considering T-21.

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