Search Engine
Optimization

  
Help More People Find Your Web Pages
In Search Engines With SEO.
 

NEED FOR  SEARCH ENGINE OPTIMIZATION.

You may have the best services, products, or information - but it's wasted effort if people can't find you.   Search Engines (SE's) guide people to Web Pages, providing the content they want.   If your Web Pages don't rank highly in popular SE's - people won't find you.

Even if people find you in Search Engine Results - they must be motivated by the Description of your Web Page so they will select yours from others.   If not, you'll lose them.   In considering this - keep the following in mind:
 

Search Engine (SE) RANKING  is Highly Competitive.

Everyone wants to be #1 - because viewers don't look past the first few Search Results if their needs are met.   They rarely scan past the first 10 - 20 Search Results in any case.   The problem is that your Web Site must compete with, literally,  billions  of others on the Internet.   Improving SE ranking takes knowledge and skill.
 

SE Results Page (SERP)  DESCRIPTIONS Must Get People to Select Your Web Page.

If they don't select your Web page - you'll lose them.   These descriptions are formed by the SE's from your Web Pages' content (text) and are limited to only a few words or phrases - so it must be succinct and compelling.   Your Web Pages must be precisely constructed to produce descriptions you want.   This takes expertise.
  

The importance of good  Search Engine Rankings  and  Search Results Descriptions  cannot be overstated.   Many people devote whole careers to just this area of expertise - because of the skill and knowledge required.   Familiarize yourself with the SEO environment by reading the sections, below.   You'll be glad you did.
 

T-21 Helps Improve Your SE Ranking
and  Search Result Descriptions.

 
THE  SEO  ENVIRONMENT.

Knowledge is required to be successful on the Internet.   The following is a quick overview, though not a complete description, of SEO:
 

#1.  SEO Is  IMPORTANT.

Search Engine Results can make or break any Web Site.   Regardless of how hard you work on your Web Site, it's futile - if people can't find it  or  don't select it  from a Search Engine Results Page.
 

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#2.  Search Engines Are  PAGE-BASED.

Search Engines list Web PAGES - not Web Sites.   SEO for a whole Web Site consists of fine-tuning the Web Pages within it.
 

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#3.  Effective SEO Requires  SINGLE SUBJECT  Web Pages.

If you present a number of subjects or services on one Web Page, you'll lose in the SEO arena.   Search Engines favorably treat Web Page focus and simplicity.   This means:  One Page - One Subject.
 

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#4.  Cost-Effective SEO Requires  KNOWLEDGE AND SKILL.

Although there are scores of Search Engines - the top three or four attract the vast majority of all users.   But, there are many variables in improving SE Ranking, because each SE's formula for Ranking and Search Results Descriptions are different, highly secreted, and changed often.    SEO success demands skill and knowledge.
 

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#5.  SEO  FRAUDS  Are Rampant.

Ads may say, "Guaranteed Top-10 Placement in Search Engines for a Low Price."   But, think about it:   There are literally Billions of Web Pages on the Internet.   Therefore, if there are 2000 Web Pages on a particular subject - only 10 of them can be in the "Top 10."   No reputable SEO firm can guarantee everyone who answers their ad a "Top-10" ranking.   Nefarious SEO methods include:

• Ranking Your Web Page #1 - #10 in an  Obscure Search Engine that no one uses (sometimes operated by the scammers themselves).
   

• Showing High Rankings for  Irrelevant Search Terms  that no one would ever use to find your Web Page.
   

In addition, fraudulent SEO firms don't even address the question of improving descriptive text in Search Results, because it's difficult to fake, except in SE's that are under their control.

With these and other scams - you pay money and receive no benefits.    Reputable SEO firms, including T-21, promise only improvement in Search Engine Ranking for viable SE's and useful Search Terms.   And, they'll explain that it's an on-going process - not a magic, guaranteed, meteoric rise to #1.
 

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#6.  The Basic Search Engine  PROCESS.

To understand SEO, you need a basic understanding of the Search Engine process:   SE's run "spiders" (programs) that "crawl" through (review) Web Pages, looking for "content" (subject matter) and then index it by its prominent words or phrases.   When an SE finds terms used, meaningfully, in a Page's Title and content - it will index that page to those terms (if the terms are used and distributed properly).

     (a)  Page  Ranking.

When a search term or phrase is typed into an SE, it reviews its Index and selects listings of Web Pages that substantially relate to that term / phrase.   The SE rates the relevance and strength of the selected pages;  this determines the listing order of the Web Pages found.   That's where the  #1, #10, or #1000 ranking comes from.   The Web Pages matching the search term or phrase are then displayed for the viewer in that order.
 

    SE's Also Do Other Things in Determining Rankings:

• Cross-match Links From Other Web Pages.   This determines how many other legitimate Web Pages link to a particular Web Page.
   

• Rank the Relevance of the Other Web Page Links.   This step determines the quality of the Web Pages that link to a Web Page.
   

• Detect "Spamming."   This process detects Web Sites, using questionable methods to artificially increase their Page Ranking.   Unduly repeated terms, links from a "Link Farm," or unrelated Web Sites can lower a page's Rank or make an SE ban it entirely.
   

Different SE's have different formulas for ranking and these are always changing.   So, as you can see - SEO is complicated, and requires in-depth knowledge and professional expertise.

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     (b)  Page Descriptions.

Search Engine Results Page (SERP)  Descriptions  are what SE's say about your Web Page in their Search Results.   This is second only to Page Ranking in importance, as it greatly affects whether viewers will pick your Web Page for viewing.   This can be even more difficult to achieve than a high Page Rank.

Each SE builds their SERP-descriptions, according to their own unique formula and what they find on a particular Web Page.   So, you must say the right things in the right places  on your Web Pages to achieve a compelling description.   This also takes skill and knowledge (and some trial and error).
 

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#7.  SEO  IMPROVEMENTS  Take Time.

SE Rankings for any Web Page can rise and fall - even if nothing is changed - due to revisions of their ranking formula or alterations made to competing Web Pages.   In many cases, modifications of Web Pages may have no effect for several months.

The best strategy is:  concentrate on the long-term,  apply proper SEO techniques  to your Web Pages, and  update your content as SE's change their criteria.   You should change your Web content to keep it "fresh" for viewers, so they'll return.
 

Effective SEO Takes the Hard Work,
Current Knowledge, and Skill
of T-21's Experts.

 
HOW  T-21's  SEO  PROGRAM  WORKS.

T-21's SEO service helps your Web Site become more effective and can be tailored to fit your needs and budget.   Our service is totally flexible:

• One Page  or  All Pages -  according to your needs and wishes,

• One-Time  or  On-Going -  depending on your requirements, 

• Basic  or  Comprehensive - services, matching your needs and budget.  
   

T-21 gives you just WHAT you need,  WHEN you need it,
for only AS LONG as you want it.

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Explore more about SEO or getting started with a program by  CONTACTING T-21.   A T-21 Team Manager (TM) will be glad to answer any questions you have and review your needs - all at no charge.
 

When you use this T-21 service, your TM will handle everything for you:

• Establish an SEO Team  for your project,

• Monitor the work, and  

• Report to you (you're kept informed and you make all the decisions).  

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As with everything we do, you can always:  Try the service,  Expand it,  Decrease it, or  Cancel it.   You pay only for actual work done.   If your budget is tight, your TM can design an incremental SEO Plan, so work takes place over a longer period of time - spreading out costs.

T-21's SEO services are the most flexible and cost-effective, anywhere.   Once you approve, your Team will go to work, enhancing your Web Pages for Search Engines.   At your option, your Team can monitor SE's for improvements in Ranking and Search Result Descriptions and report to you periodically.

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 View a T-21 example of SEO services by clicking:  
T-21 SEO Service -  Example

 
COST and EFFECTIVENESS of  T-21's SEARCH ENGINE OPTIMIZATION.

T-21 SEO costs vary with the  number of Pages,  their complexity,  required modifications,  duration of work, and any other ancillary work requested (e.g. - obtaining outside links to your pages).   Following are examples of SEO costs:¹

• BASIC SEO ENHANCEMENT.²   Page Review and Analysis and basic SEO enhancement for a relatively simple Web Page averages $32 - $67.
   

• COMPREHENSIVE SEO ENHANCEMENT.²   Page Review / Analysis, Search Term Research, and Results Description Enhancement for a more complex  Web Page averages $78 - $184.
   

SEO can pay for itself many times over.   If you're generating revenue from your Web Pages, SEO brings in more paying customers.   If you're providing information, SEO takes it to more people.
 

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¹ T-21's SEO services are billed on our standard 'Completed Work Minute' (CWM) basis;  (for more on this, click:  CWM).   Job estimates are only a basis for initial Billing Purposes;  charges will accrue from the actual CWM's expended.   For more on T-21 Charges, click:   T-21 Payments Policy.   For a listing of Departmental Rates, Click:  T-21 Rates    (CLOSE ENSUING PAGES AFTER VIEWING).

² Some Web Pages require more effort and will bear a higher cost.   Some may require multiple revisions and monitoring.

 
YOUR  DECISION ABOUT  T-21's SEO  SERVICE.

T-21's SEO support can put money in your pocket and make your work yield better results.   As you can tell - T-21 doesn't try to sell you on hype or with subterfuge.   If you want honest, reliable SEO service,  just  CONTACT T-21  and a T-21 Team Manager (TM) will help you examine what we can do for you.   When you explore T-21 services, there is never any pressure, cost, or obligation - only help, when you need it.

Thank You for Considering T-21.