INTERNET - An
Effective Tool For
Communication

   
The  INTERNET  Far Exceeds All Other Communication Tools 
in Cost Effectiveness For All Organizations.
 

THE  INTERNET  -vs.-  PERIODICALS / TV / RADIO / MAILING.

Comparing the Internet to other media shows why it's so popular and is growing so rapidly:

 
WHAT  THE  INTERNET  CAN  DO.

A high-quality Web Site is a powerful tool that can serve you well and cost-effectively, if used wisely.   Following are just eight of the many things that a Web Site can do for you:
  

#1.  Internet Communication is Cost-Effective.

You need to communicate with your clientele, regardless of whether your organization is  large or small,  profit or non-profit,  private or governmental.   A Web Site is an inexpensive tool, available every hour of every day, allowing instant and inexpensive communication of your message.

The Internet allows you as much space as you need to say what you want -  unlike limited ad space in other mediums.
 

Your Web Site Can Inform Your Clientele About:
 

People can  SEE,   HEAR,  READ, and  INTERACT with Web Sites.   By using Text,  Sound,  and  Pictures  on a Web Site - viewers can "drill down" for particular information they desire or communicate with you directly.   They can also easily print copies of your information, right in their living rooms.

 

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#2.  Internet Coverage is Large.

Your Web Site can be viewed from almost anywhere in the world - any hour of any day.   Telephone Yellow Pages, Newspapers, Radio and TV cover limited areas and ads are updated infrequently.

A Web Site costs the same to communicate with  ten people around the corner  as with  millions around the world.

 

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#3.  The Internet is Dynamic.

• Viewers interact with your Web Site,  make choices, and  select only the information they want.
   

• Web Site content can be instantly and easily changed, to rapidly present the latest information.   (This isn't true of Yellow Pages, Newspapers, Magazines, or Radio / TV ads.)
   

• The Internet can convey  Sound,  Pictures,  Graphics,  as well as  Text.
   

• Your Web Site allows viewers to  place orders,  ask questions, and communicate - for free.

 

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#4.  Internet Communication is Low Cost.   

A Web Site is the Cheapest Form of Communication - both In-Total and Per-Viewer.   It can actually save you money:   The time spent on the telephone or in person - repeatedly explaining,  giving instructions / directions, or  making a sales pitch for a service or product - all adds-up to a major cost.   A Web Site can answer Frequently Asked Questions - so you or your staff won't have to.

T-21 can get you started on the Internet for a low cost (starting at about $30 - depending on your needs).   We have programs for every type and size of organization:

• SEMI-CUSTOM  Web Sites for using the Internet very inexpensively,

• CUSTOM  Web Sites, designed expressly for your needs,  and

• DO-IT-YOURSELF  Web Site Building Support.
   

For a trivial cost, the Internet allows you all the room you need to convey all your information.   Ads in Periodicals, Radio or TV limit the amount of information you convey by the price you pay.

  

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#5.  Internet Contact Reduces Buyer Reluctance.   

Some customers hesitate to visit retail / public locations - apprehensive about direct sales pressure;  others are reluctant because of lack of service when they need it or just the bother of making a visit during business hours.   In any case, they may not visit you or they may leave before they get your full story.

A Web Site is Always There - Every Hour of Every Day.  

It presents your information in as much detail as your clientele wants and allows exploration at their leisure.   Web Site visitors can spend one-minute or several-hours perusing your information and never feel pressured or reluctant to explore to their heart's content.

 

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#6.  The Internet Saves Time and Money.   

People are busier than ever and often don't have time to fully explore what you offer - when their schedule allows.   Also, dramatically increased fuel costs discourage explorative trips to your location.

A Web Site is always open-for-business;  people can visit whenever they have time, staying as long as they want - and never spend a dime for fuel.   Then, when they contact you - they're knowledgeable and ready to act.

 

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#7.  The Internet Augments Interaction.   

You give your clientele an easy way to get what they need from you - whenever they want it - when you put your Web Site address on your  Business cards,  Advertising,  Yellow Page Ads,  Invoices,  Letterhead, and  Receipts.

Even if you don't need a public Web Site, you can still use the Internet to communicate.   T-21 can design a Web Site for use only within your organization or for only a select group of people that is as secure as bank transactions  (in fact, more secure than printed materials and wireless phones).

T-21 Web Sites can help you organize and coordinate projects or any distributed activities, through PCs or wireless PDAs - regardless of participants' locations.

 

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#8.  The Internet Confers Credibility.   

Web Sites are a standard feature for virtually all organizations - including:  Cities / Towns,  Mom-and-Pop Stores,  Big-Box Stores,  One-Person Businesses,  Large Corporations,  Charitable Organizations,  Governmental Agencies, and just about anything else you can think of.

If your organization doesn't have a Web Site - people wonder why.   (Remember, the cost for a simple T-21 Semi-Custom Web Site starts at about $30/pg.)   Your clientele expects to see you there, with a professional presentation.

A professional-level Web Site indicates a well-run organization.   At a minimum - your Web Site must be:
 

>  EASY-TO-USE	>  FAST
>  INFORMATIVE	>  THOROUGH
>  INTERESTING	>  COGENT
>  PLEASANT	>  EASY-TO-UNDERSTAND

 
A lasting negative impression - difficult to overcome - is created by a  sketchy,  hard-to-use,  unattractive  Web Site, containing  misspellings or grammatical  errors.

 
QUESTIONS ABOUT THE INTERNET.

 
(A)  Do You Need an Inexpensive, High-Quality Web Site?   

Consider this question from your clientele's point of view - not just yours.   Remember that most families and businesses have Internet access  (over 70% in North America)  and the number is growing rapidly.

The Internet puts a vast amount of information at your clientele's fingertips at an extremely low cost.   If your information isn't there, they may never find you.   If you want people to work with you - they'll expect to find you on the Internet.   Even if you don't use the Internet yourself - remember that most of your clientele does.
 

• If You DON'T Currently Have a Web Site:   T-21 provides the highest-quality Webs at the lowest cost in the industry.   Our Semi-Custom Web Sites start at only $30/pg.
   
• If You DO Have a Web Site:   T-21 can help you improve it, by providing expert  Review,  Testing,  Proofreading, and  Editing.   Our Teams can do a complete review of functionality and usability and provide suggestions for enhancement.

 

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(B)  Are You Unsure About Using the Internet?    

If you'd like to have a Web Site, but don't know much about it - T-21 can help:   Our experienced, professional Teams will take care of  whatever you need,  whenever you need it - with unmatched quality and the lowest price - anywhere.

T-21 provides you with:   Solutions - not problems,   Service - not burdens, and  Straight Talk - not techno-babble.   Our Web Teams can:  produce a low-cost, ready-to-go, Semi-Custom Web Site,  create a Custom Web Site,  or provide support to help you build your own Web Site.

You need to know nothing about the Internet - except:   What style you like (when you see it) and the general message you want to convey to your clientele.   T-21 can take care of everything else for you.   You can participate in your Web Site's creation to any extent you desire.

Even if you aren't yet sure about having a Web Site -  please read the other information in our Web Services Division  and keep our Web Site address handy:  http://www.t-21.com.

Feel free to ask us  any questions - anytime -  by clicking:  CONTACT T-21.   And remember that, at T-21, there's never any obligation or sales pressure - just help when you want it.

 

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(C)  Are You Unsure About How To Proceed?   

If you want a Web presence (a good decision), just decide how you want to do it.   T-21 offers flexibility and low-cost options for any organization:

SEMI-CUSTOM  Web Sites.

If you have a limited budget, but want a unique, professional level Web Site, T-21 offers a unique service that quickly produces your Web Site for a fraction of the cost of others.   Just pick a style you like and tell us how you want it customized.
 

CUSTOM  Web Sites.

If you want a Web Site, built to your specifications and preferences - our Web Teams can design and construct exactly the Web presence you want - at a cost far below others.
 

D-I-Y  Web Sites.

If you have the interest and available time, it is possible to dive-in and learn how to design and program a Web Site yourself (but, it does take a lot of time and commitment).  To help you, T-21 has the resources to help you learn Web Design and Programming.
 

Regardless of what plan you choose - you can also opt to have T-21:  Author your Web Site,  Edit Content,  Provide Graphics,  Publish It to the Internet,  Periodically Update the content, and  Manage it for you - all - at the lowest rates in the industry.

 

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(D)  How to Use the Internet Properly?    

Quality, Content, and Design are the cornerstones of a successful Web Site.   Regardless of how you acquire a Web Site - always strive to do it well.   A  less-than-professional  Web Site conveys the same, unfortunate message as a handwritten business card or a hand-stenciled, cardboard Business Sign:

Poor Web Site  =  Poor Organization
 

• Your Web Site will work against you - not for you  if its quality and content doesn't reflect how much you really care about your clientele.
   

• A poor Web Site wastes your clientele's time and your opportunity to communicate.   If your Web Site presents scant or sketchy information  or is  annoying or confusing - it will irritate, not stimulate.
   

• Pick your options carefully, because there's a lot to know, when designing and producing a Web Site.   T-21's experts can help.
   

T-21 Produces the Highest Quality
at the Lowest Cost.

 
COMMENTS ON EFFECTIVE USE OF THE INTERNET.

Will a Web Site Make You A Success?   No.  Just as merely renting a storefront doesn't ensure a viable organization - having a Web Site doesn't guarantee success;  but a Web Site is a powerful, inexpensive tool to help you succeed.

T-21's Web Service Is The Most Cost-Effective Way
to Obtain a Professional Web Presence.

 
Dollar-for-dollar, a Web Site is the cheapest, most cost-effective tool at your disposal.   Prosperous, sizeable organizations - existing solely on the Internet - are relatively rare.   But, regardless of size, location, or purpose, every organization will find the Internet is extremely cost-effective for promotion and communication.   
 

T-21's Web Services Can Help
You Achieve Your Goals.